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Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company | 
| Authors: Owen Linzmayer, Owen W. Linzmayer
Publisher: No Starch Press
Category: Book
List Price: $22.95
Buy New: $15.61
You Save: $7.34 (32%)
Rating:  102 reviews
Format: Illustrated
Media: Paperback
Edition: 2nd
Pages: 323
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 9.1 x 7.4 x 0.9
ISBN: 1593270100
Dewey Decimal Number: 338.761004165
UPC: 689145701005
EAN: 9781593270100
ASIN: 1593270100
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Amazon.com Review
Owen Linzmayer's Apple Confidential is subtitled The Real Story of Apple Computer, Inc., and while nobody will ever know the complete, "real" story about Apple, Linzmayer's is probably as close as they come. Having covered Apple news since 1980, he offers extensive insider details about Steve Jobs, Steve Wozniak, John Sculley, Gilbert Amelio, Bill Gates, and other major players whose lives were (and are) intertwined with Apple's history. And along the way, we also learn about lesser-known figures whose stories have remained hidden in the Apple myth: Ronald Gerald Wayne, for example, who was actually a partner with Wozniak and Jobs in the original incarnation of the company, but who sold his share when he realized he would be financially vulnerable if it should fail. Linzmayer's tale does have a few drawbacks. Because he mixes a chronological narrative with chapters that focus on key points in the Apple story, he sometimes repeats himself. Case in point: the chapter "Big Bad Blunders" makes a great record of Apple's failures, but the story of the exploding Powerbook 5300s is duplicated at later points. Nonetheless, Apple Confidential is rife with gems that will appeal to Apple fanatics and followers of the computer industry. Especially enjoyable are the revelation of "Easter eggs" that are hidden in several versions of the Mac operating system; the many screen shots, timelines, and telling quotes from Jobs, Gates, Wozniak and others that populate the margins and concluding sections of each chapter; the "Code Names Uncovered" section that makes public the monikers of several secret Apple projects; and Bill Gates's 1985 letter to John Sculley and Jean Louis Gassee pleading for Apple to license Mac technology and develop a "standard personal computer." --Patrick O'Kelley
Product Description
Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.
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| Customer Reviews: Read 97 more reviews...
 Great History of Apple June 24, 2008
Paul Scott (Las Vegas, NV)
This is a great book that talks about the History of Apple Computer. I couldn't put it down and it was fun walk down memory lane of Apple computers and tech history.
Great reading December 11, 2007
Luca Bedini (Florence)
This book contains all the informations a mac lover like me need to know to understand how the Apple has born. This is a very nice reading for me, I've readed it in few days. Very good also the notes at the sides.
A must for all mac fanatics in the world. Thanks Owen. Luca.
 Not too bad. August 23, 2007
Anonymous from NJ, USA (NJ, USA)
1 out of 3 found this review helpful
Don't just buy the book because you love Apple or the review is good. Go to local book store and see the book yourself first before buy one.
Really thorough March 29, 2007
C. Miller
0 out of 2 found this review helpful
This is the most thorough book on Apple's history that I've ever seen, can't wait for Apple Confidential 3.0
 well-written and well-researched March 26, 2007
Nadyne Mielke (Mountain View, CA USA)
4 out of 4 found this review helpful
After reading the insufferable iWoz, I wanted a book about the early days of Apple that didn't suck. A friend gave me Apple Confidential 2.0 for my birthday, and it was just what the doctor ordered. It emphatically didn't suck.
This is a well-written account of Apple, from the early pre-Apple blue box days through the book's 2004 publication. Instead of taking a traditional day-by-day walk through the company's history, Linzmayer arranges his chapters by topic. This makes following the individual threads of Apple much easier. Extra quotes and notes are included in the margins, which add colour and depth to the story. Jef Raskin, who unabashedly called himself the father of the Macintosh, said that this book was the most accurate depiction of how the original Mac was created.
Each chapter mostly stands alone. Since each chapter covers only one topic (say, the development of the Newton), some of the chapters in the tumultuous 90s are a bit hard to follow if you're not already aware of certain pieces of Apple history. Many topics are referenced without a word of explanation, just an occasional pointer to the later chapter. The most glaring examples of this are the references to Be, the Star Trek project, and Copland.
The chapter about the Star Trek project is a great example of another problem of the book. It's too early to talk about more recent developments. Star Trek was the project started in 1992 to bring the Mac OS to Intel. According to this book, the project was shelved in 1993. Typing on a MacTel today, it's obvious that the project was resurrected. I know that I'm not alone in wondering how this actually came about.
Even with those complaints, I recommend the book. The early days of Apple are interesting indeed, and understanding them is critical to understanding Apple today.
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